2024 Online Holiday Spending To Rise And Fall. Holiday shoppers will prioritize essentials and modest splurges. Let’s begin with the latest headlines for digital adoption and use around the world:

Just 15.38% project their online holiday sales in 2024 to be flat. Steep discounts and easing inflation will compel us shoppers to spend $240.8 billion online in november and december, up 8.4 percent from last year’s holiday shopping.